Moroccan and proud of it, the precious prickly pear seed oil is known to be the oil at 1000€ per liter, thus positioning itself as the most expensive oil in the world.
Resulting from a unique, long and expensive manufacturing process, its price is justified by both its rarity and the difficulty of obtaining it. Indeed, to obtain a single liter of this elixir of beauty, you need around 1000kg of prickly pears, a ton of fruit. From this ton, the seeds are extracted in a most often traditional way, by hand, which gives around fifty kilos of seeds. This is followed by a process of cold pressing, drop by drop, for 48 hours to obtain the precious liter of pure prickly pear seed oil.
The slowness of the process combined with the difficulty of obtaining it makes the product impossible to industrialize. Indeed, cosmetic brands dream of having such a naturally powerful active ingredient in their products, but it is impossible to obtain it in quantities that can flood the market. Thus, for Hendiya oil, luxury rhymes with rarity, and exclusivity.
In Morocco Hendiya was a pioneer in the marketing of 100% pure prickly pear seed oil for cosmetic use. Acclaimed by the women who have adopted it, and backed by its partnerships with major prestigious houses in Morocco, France and the Middle East, the brand is launching new skincare products in the spring, thus positioning itself as the first range of natural cosmetics with the main base of all products precious prickly pear seed oil.