#WhoAreWe
Our 7 commitments
We are committed to a holistic approach that brings together all our convictions as a brand.
Whether in terms of formulation, ecology, people or our relationship with you.
Our 7 main commitments make up the charter of values that guides our choices on a daily basis, and which will allow you to get to know us better.
#CACTUSLOVE
Hendiya is the name of the prickly pear fruit, from the cactus family.
The extraction and then the pressure of its seeds gives us prickly pear seed oil. It is the richest oil that exists in nature, and it is at the heart of all our formulas .
#CLEANBEAUTY
Uncompromising formulas that combine naturalness and performance .
- Over 95% natural ingredients.
- 80% of our plant extracts are of organic origin.
- All our products are green on INCI and Yuka.
- Minimalist , simple and effective rituals, designed to adapt to all skin types , thus avoiding waste and the multiplication of references.
Natural beauty without compromise
At HENDIYA®, we formulate our skincare with the same commitment: combining naturalness, sensoriality, and performance, without compromising on the quality of our formulas.
Our products are formulated with more than 95% naturally derived ingredients, and our organic prickly pear seed oil is certified according to organic farming standards.
This commitment is also reflected in the excellent ratings our formulas receive on Yuka, with scores predominantly above 90/100.
#COMMUNITYFIRST
Being close to you is what helps us to be better .
- Your ideas and feedbacks are always taken into account.
- Our Seeds of Hendiya® program rewards your loyalty.
- Our customer service is always there to listen to you, support and advise you, all with reactivity, transparency and kindness.
The HENDIYA® experience also comes to life in our boutiques.
A short and local supply and delivery chain with a low carbon footprint.
- 100% of our partners and suppliers are local.
- Sourcing of ingredients from our cooperatives .
- Manufacture of our packaging and accessories by local craftsmen.
- Delivery of your parcels by the closest store to you.
And beyond our boutiques
HENDIYA® is available at a carefully curated selection of retail locations, chosen for their high standards of quality and their affinity with our vision of beauty.
These partnerships, built on trust and designed to stand the test of time, allow our universe to reach both local and international customers.
HENDIYA® is also part of the most beautiful stays.
From intimate riads to exceptional hotels, HENDIYA® finds its place in destinations that share our appreciation for authenticity, quality, and experience.
In guest rooms, spas, or through personalized touches, our products extend the travel experience and invite guests to discover Morocco through its ingredients and rituals.
A brand created for women, by women.
HENDIYA® is an inspiring human journey led by an all-female team who imagines, develops, and brings the brand to life every day.
Together, we are building a distinctive and uncompromising beauty house, deeply connected to the needs, rituals, and lives of the women we serve.
